PR vs. Marketing: What is the Difference?
In Nigeria, PR and marketing are often confused, and understandably so, because their aims, objectives, and strategies are closely related […]
The Role of Digital Media in PR in Nigeria Today
PR in Nigeria has been transformed by digital media, offering brands new ways to connect with audiences. With over 100
Idia Aisien’s AMVCA Look Honours Nollywood Legends with Powerful Fashion Tribute
This year at the AMVCA, renowned actress, TV host, and philanthropist Idia Aisien turns heads—not just with style, but with
PR & Personal Branding: Lessons from Iconic Women in Business
PR and personal branding are powerful tools that can shape a business’s success. Nigerian brands looking to establish credibility, authority,
5 Personal Branding Mistakes to Avoid in PR
What comes to mind when people hear your brand name? Trustworthy? Innovative? Or just another brand in the crowd? Your
How PR in Nigeria Can Help You in Every Stage of Business
PR in Nigeria is not just for big brands—it’s a powerful tool that can support your business from the moment
PR in Nigeria: Why Personal Branding is Important
YOU are your brand— whether you’re an executive leading a multinational company or an entrepreneur running a thriving business in
PR & Storytelling: Dos & Don’ts for Personal Branding in 2025
Think about the last time you truly connected with someone’s brand—was it because of their credentials, or was it the
PR in Nigeria: 3 Creative Ways to Share Your Wins
Many professionals and business owners in Nigeria achieve incredible milestones but struggle with sharing them effectively. Some fear coming off
How Brands Can Leverage Community Building for PR in Lagos
In today’s digital world, PR in Lagos, Nigeria goes beyond press releases and media mentions. Successful brands are those that