The Role of Retail Partners in Shaping Beauty Brand Perception
Due to stiff competition in the Nigerian market, having retail partners play a crucial role in the consumer perception of […]
PR
Why “Inclusive Beauty” Messaging Needs Local Context to Work
When you hear the phrase”inclusive beauty” you automatically relate it to global beauty market. However, in Nigeria, inclusive beauty campaign
Micro vs Macro Influencers: What Actually Moves Beauty Products in Nigeria?
In the rapidly expanding beauty sector of Nigeria, companies have to make a critical decision regarding whether they should partner
Beyond Skin Tone: Understanding Identity in African Beauty Marketing
Within the highly competitive beauty industry in Africa, PR agencies in Nigeria have emerged in revolutionizing the way companies interact
The First 90 Days: How Beauty Brands Should Show Up When Entering Nigeria
For beauty brands choosing to target Nigeria as a new market, the first three months of activities determine how things
Sephora Dreams vs Nigerian Reality: Where Will Global Beauty Brands Actually Sell?
Although the entry of global beauty brands into Nigeria is generally synonymous with Sephora, there is a contrast between its
Euphorique PR Founder Set to Empower 5000 SME Women Founders with free PR training via Queen Moremi Platform
In a bold move to provide access to public relations knowledge, Moremi Elekwachi, Founder and Lead Consultant at Euphorique PR,
Euphorique PR Set to Debut International Beauty Brand Campaign
Some of our favourite moments happen long before a brand officially launches. The brainstorming sessions, creative direction, and strategy conversations
Micro-Communities: PR’s Secret Weapon
In the fast-changing media landscape, large audiences often dominate the conversation. However, brands are discovering that smaller, more engaged groups
The Hidden Power of Community Projects
PR in Nigeria is not just about press releases and media coverage. One of the most effective yet underrated strategies