The Fine Line Between Controversy and Cancel Culture
Public relations in Nigeria has come a long way, beyond promoting brands. Today, it involves navigating an online world where […]
PR
Building Credibility Through Awards, Features & Public Recognition
We live in a competitive business world today, and visibility is key. One way to gain credibility is through winning
Client News: From Fashion Deals to Freebies: ADDAS Fashion & Lifestyle’s 6-Day Sales Event Was One for the Books
From sizzling fashion finds, fashion lovers, families, and bargain hunters, ADDAS Fashion & Lifestyle’s six-day mega sales event delivered an
The Importance of Local Media Relationships for Foreign Companies
Foreign companies entering Nigeria face one major challenge immediately: trust. Nigerian consumers rely heavily on media credibility when forming opinions
Client News: Evryday Fabrics Unveils the Power of Style at the Debut “Evryday Style Hub” Mixer in Lagos
On August 30, 2025, Tolulope Omoleye-Osindero, the Founder of Evryday Fabrics, gathered a room full of trailblazing career women, female
Why PR Needs to Work Hand-in-Hand with Marketing
In today’s business environment, PR in Nigeria is no longer a separate function that operates in isolation. Brands that thrive
How to Generate Massive Post-Event Media Coverage
The coverage of an event in the media after the event is a very crucial aspect in the promotion of
Political Messaging: Balancing Persuasion and Credibility
The political message received by voters has a significant influence on how they view political actors and their policies. Yet,
The Importance of Timing in Press Outreach
In PR in Nigeria, where the news cycle is often over flooded, timing can make or break a press strategy.
How to Make the Most of a Brand Relaunch
PR in Nigeria plays a pivotal role in turning a brand relaunch into a moment of renewed attention and stronger