AFRIFF 2025 was more than a film festival — it was a global stage for African storytelling, creativity, and cultural expression. And this year, Euphorique PR was proud to be at the heart of the action.

In partnership with Latasha Ngube, we provided full publicity support designed to keep the media informed, engaged, and plugged into every major festival moment.

Our Role Behind the Scenes

To ensure seamless coverage and maximum visibility, our team delivered:

1. Real-Time Press Communications

We produced multiple press releases and festival updates each day, giving journalists timely information on screenings, industry panels, red carpet highlights, and major VIP appearances.

2. On-Ground Media Coordination

Our PR team worked directly with press on site — arranging interviews, guiding media access, and ensuring content capture for broadcasters, photographers, and digital platforms.

3. Continuous Storytelling Throughout the Festival

From dawn to night, our updates helped shape how AFRIFF 2025 was reported in the news, keeping the festival consistently visible across local and international outlets.

4. A Media Reach of Over 19 Million

Our strategic communications efforts contributed to a combined media reach of 19+ million, driving awareness, engagement, and global visibility for the festival.

Impact That Speaks for Itself

Partnering with AFRIFF 2025 affirmed what Euphorique PR stands for:
sharp storytelling, strong media relationships, and the ability to amplify major cultural moments.

We’re honoured to have contributed to the success of Africa’s leading film festival — and we’re excited for even bigger milestones ahead.