At Euphorique PR, we’re honoured to have played a pivotal role in the successful launch of RLG Cosmetics’ latest innovation, the Skin is In Hyaluronic Matte Foundation, in collaboration with the iconic Anita Brows. From strategic PR and marketing to flawless event planning and execution, our team worked seamlessly to make this event unforgettable.
Bringing the Beauty Industry Together
Held at the prestigious Axolon Center in Victoria Island, Lagos, the launch welcomed leading figures in the Nigerian beauty industry. Influencers, makeup artists, skincare experts, and stockists joined forces to celebrate this innovative product.
The event began with lively icebreakers led by The Lady Kofo, creating an upbeat and inclusive atmosphere. Next, a heartfelt welcome note explained the vision behind the foundation, preparing guests for the main event—the fireside chat.
An Inspiring Story of Innovation
Liberty Godwin, founder of RLG Cosmetics, shared the five-year journey of crafting the foundation. She spoke passionately about overcoming challenges to ensure the product was truly inclusive. Her powerful words, “Inclusivity wasn’t just a goal—it was our mission from day one,” resonated deeply.
She further noted:
When I envisioned creating a foundation, it had to be unlike anything else. It had to embody everything RLG Cosmetics stands for. I dreamed of a foundation that would feel like a second skin—hydrating, breathable, and flawless on every complexion. No clogged pores. No irritation. Just pure beauty, redefined. For years, I refused to settle, pushing beyond every obstacle until I found the right partner to bring my vision to life. Foundation was always the core of RLG, and I knew we had to get it just right.
Then came the moment of breakthrough—two years ago. The amazing Anita Brows was ready, and together, we created magic. Every single detail mattered—the shades, the formula, the packaging. It isn’t just a product; it’s a promise to every woman who has ever felt unseen.
Inclusivity wasn’t just a goal—it was our mission from day one. Whether you’re a woman with albinism struggling to find your shade, a mature woman looking for a foundation that honours your beauty without settling into fine lines, or a Hijabi who deserves representation in every campaign—this foundation was made for you.
I’m honoured to introduce the ‘Skin is in Hyaluronic Matte Foundation by RLG x Anita Brows.
This foundation is infused with hyaluronic acid and vitamin E to ensure that it is gentle on skin yet stunning on you.
Anita Brows added her perspective, explaining how the foundation blends makeup and skincare perfectly. With 15 inclusive shades, the product sets a new standard in the beauty industry.
Interactive Experiences and Lasting Impressions
Our influencer station allowed beauty creators to experience the product firsthand, generating unfiltered, authentic reviews in real time. Guests also enjoyed finger foods, cocktails, and entertainment and left the event with a thoughtful PR box, packed with goodies that embodied the RLG Cosmetics brand experience.
Redefining Beauty Standards
The Skin is In Hyaluronic Matte Foundation is now available at select beauty retailers and online at rlgcosmetics.com. This isn’t just another product—it’s a movement transforming beauty standards across Nigeria and beyond.
Partner with Euphorique PR for Exceptional Results
At Euphorique PR, we bring brands’ visions to life through expert PR strategies, impactful marketing, and seamless event planning. Ready to elevate your next launch or campaign? Contact us today and let’s create magic together!