Global fashion brand GUESS officially opened its store at The Palms Mall, Lekki, on Saturday, 31st January 2026, marking a significant milestone in the brand’s expansion into the Nigerian retail market.

The launch event featured unlimited champagne, tasty finger food, lively music while shopping, and 10% off all bags and shoes, creating a premium and unforgettable experience for guests.

At Euphorique PR, we were proud to provide strategic public relations and guest management services to support this landmark launch.

As a trusted PR agency in Lagos, Nigeria, we delivered targeted outreach and curated guest invitations to key industry stakeholders, fashion influencers, and lifestyle tastemakers. Our focus was clear: ensure GUESS entered the Nigerian market with visibility, credibility, and the right audience in the room.

Through strategic PR and relationship-driven engagement, we helped announce and amplify GUESS’ presence in Nigeria while coordinating a seamless guest experience aligned with the brand’s premium positioning.

Launching an international brand in Lagos requires more than awareness — it requires strong local networks and strategic execution. At Euphorique PR, we specialise in helping global brands successfully enter and grow within the Nigerian market through expert PR in Lagos, Nigeria.

Are you an international brand looking to establish a presence in Nigeria? Reach out to Euphorique PR to help transform your launch into lasting market impact.