If a potential client, investor or partner should google your name right now, what kind of impression do you think your online presence would make?
In today’s digital age, an executive’s personal brand has the power to influence business relationships and shape public perception.
CEOs and executives who neglect the importance of personal branding might be missing out on valuable opportunities to establish themselves as thought leaders within their industries.
For us at Euphorique PR, we have successfully executed personal branding and PR for executives in Lagos, Nigeria, Africa, and the United States.
One of our clients, Ife Ajagbe, has an admirable career trajectory. Her journey from being a respected media practitioner and A & R in the Nigerian music scene, to her appointment as the Head of Operations at Symphonic West Africa, is quite inspirational.
At Euphorique PR, we had the privilege of amplifying her story, transforming a career move into a footprint of international recognition with diverse local and international news mentions. Ife’s brand isn’t just about herself or for herself; it serves as a pillar for building partnerships and positioning Symphonic West Africa for success. Following her appointment as the Head of Operations at Symphonic West Africa, an independent music distribution and marketing company aimed at amplifying artists’ voices worldwide, Ife Ajagbe sought our expertise to enhance her digital presence and media mentions.
As someone who has consistently advocated for Nigerian artists, this was the opportune moment to amplify her voice, convey her values, and outline her aspirations as Head of Operations, Symphonic West Africa. This was a crucial step towards fostering a relationship with her target audience and expanding the reach of Symphonic West Africa in the competitive music distribution industry. And the results are visibly evident.
Most recently, she has been featured in globally acclaimed lifestyle publication, GLAMOUR, in the South African subsidiary, where she shared her expert perspective on the future of Afrobeats.
Here are some key excerpts from the media feature, which was orchestrated by Euphorique PR:
Africa To The World! Ife Ajagbe Is Amplifying The Global Afrobeats Movement At Symphonic West Africa.
From the beginning of her radio career in 2009, Ife Ajagbe has advocated for Nigerian artists. She constantly dedicated her radio time to promoting Nigerian musicians and introducing them to new audiences. Ajagbe took her support for artists to another level with the introduction of “Celeb Stopover with Ife Ajagbe.”
This venture quickly gained international acclaim, captivating the attention of global celebrities. From homegrown icons such as Asa, Olamide, Vector, Yemi Alade, and GT da Guitarman to South African stars like Mi Casa, as well as numerous American artists, Ife’s show became a coveted stopover for artists and celebrities from around the world.
Ife Ajagbe’s talents extend far beyond the radio waves. She is a multi-faceted media professional, donning the hats of a radio host, publicist, media consultant, online TV host, and more.
Read the entire feature here: Ife Ajagbe Is Amplifying Afrobeats At Symphonic West Africa
Looking to Amplify Your Personal Brand?
Consider the following steps for immediate personal branding enhancement:
- Conduct an audit of your online presence. Google your name and see what comes up. Evaluate the results and identify areas for improvement.
2. Create or update your LinkedIn profile. Ensure it reflects your current position, accomplishments, and industry expertise.
3. Establish a professional website or blog. Share your industry insights, experiences, and thought leadership to showcase your expertise. Engage with your audience and encourage discussions and feedback.
4. Actively participate in industry events and conferences. Seek opportunities to speak or contribute as a panelist, allowing you to share your knowledge and insights with a broader audience.
5. Stay active on social media platforms. Share relevant content, interact with industry peers, and engage with your target audience. Leverage social media as a tool for building meaningful connections and expanding your network.
Personal Branding Consultations for Executives
The question is, as a CEO or high-level executive, how consistently can you do all of these to achieve the desired results amidst a busy schedule. Doing all of these can be quite a challenge, but that’s where we come in.
At Euphorique PR in our personal branding consultations, we will begin with a Discovery Session where we delve into your goals, values, and unique value proposition. This sets the foundation for understanding your vision for personal and corporate branding.
Following this, we conduct a detailed Online Presence Audit to identify strengths, weaknesses, and areas for improvement in your current digital footprint.
Next is a Brand Positioning Strategy that aligns with the professional identity and goal. This involves defining key messages, values, and an overall narrative that resonates with the target audience.
Our strategy extends to Event Participation, where we devise a plan for active involvement in industry events and conferences.
We will also work on a Crisis Management Preparation plan, equipping you with effective strategies to maintain transparency and trust during unfavorable situations.
Throughout this process, we will provide regular consultation meetings to review progress, discuss upcoming opportunities, and refine the personal branding strategy.
Personal branding is not an optional endeavor for CEOs and executives; it’s imperative. Building a strong personal brand establishes credibility, influences decisions, attracts opportunities, drives professional growth, and enhances business profitability.
Need help defining and publicizing your personal brand? Contact us today: info@euphoriquepr.com