African Fashion and Design Week (AFDW) is a platform comprising runway shows, workshops, and seminars conducted with the aim of providing more retail access for designers to consumers globally, providing platforms for networking, and celebrating the African fashion industry in general.

Euphorique PR rendered PR services for the Lagos maiden edition of the event, in the form of pre-event and post-event publicity.

Through strategic media partnerships and deliberate positioning of the AFDW brand story, we secured countless earned media features, resulting in amplified visibility and awareness about the event.

We were also involved with various aspects of event planning, including: Procurement of judges for Bluepearl Rising Fashion competition, participation in model casting for the runway show, and securing of designers for the showcase.