Lagos Cocktail Week is a 2-day event that serves as a platform for celebrating and promoting cocktail culture & the hospitality industry in Nigeria. The event comprises seminars, workshops, drink brand exhibitions, bar battle, and a grand finale.

Euphorique PR assisted with event planning and coordination including: Securing guest speakers for the event, working with the client to formulate event program for the workshops and seminars, in addition to assistance with event coordination on the respective days of the event.

As a result of comprehensive press coverage garnered from both earned and paid media features, there was widespread awareness about the event, resulting in large numbers of attendees on both days of the event.

We invited VIPs from our extensive celebrity and influencer network, and many attended, documenting their experiences at the event through numerous social media platforms, which in turn, heightened event visibility. Through CEO profiling and personal PR services, we achieved major press features for the event founder, Lara Rawa, in both international and local media.

In total, we achieved a media reach of 10 million