Euphorique PR, a leading public relations company in Nigeria, was commissioned to provide Brand Positioning, PR, and Marketing Communications consulting services to Nigerian tech startup Uniccon Group for several innovative projects, including Africa’s first humanoid robot, Omeife — a 6-foot-tall female, African humanoid designed to provide language-as-a-service for businesses seeking to connect with native African audiences. As an experienced public relations agency in Nigeria, we understood the importance of combining strategic communications with high-impact storytelling to position the brand as a leader in African tech innovation.
Uniccon Group’s goal was to generate significant publicity for the Omeife project in order to attract strategic partnerships, secure funding, and gain press coverage from both local and international media — critical steps to support the project’s completion and adoption.
Our team developed a tailored PR and marketing communications strategy that leveraged compelling narratives around African innovation, cultural identity, and cutting-edge technology. We secured extensive earned media coverage in local and global press, achieving an estimated reach of 20 million+ as news about the robot went viral.
This media attention created a ripple effect that led to high-level endorsements, including public support from the Vice President of Nigeria, Yemi Osinbajo, and the Minister of Communications and Digital Economy, Isa Pantami. These endorsements opened the door to strategic funding partnerships with the Canadian Trade Commission and the National Information Technology Development Agency (NITDA), which signed a Memorandum of Understanding (MoU) with Uniccon Group. This MoU pledged research support and funding for Omeife, aligning with the federal government’s ambitious goal of achieving a 95% digital literacy rate in Nigeria by 2030.
If you are looking for a trusted public relations company in Nigeria or a results-driven public relations agency in Nigeria to bring your innovative projects to global attention, Euphorique PR is here to help. Book a discovery call today and receive a free e-book, a discount on strategy creation, and one-on-one consultations to prepare you for PR success.
