Lagos, Nigeria, is unarguably one of the cities with the most competition when it comes to talking about economics and business and thus the employment of PR for businesses is essential for visibility, survival and growth in this very competitive and overcrowded market. 

The following are reasons why PR is critical for startups in Lagos:

Visibility
PR in Lagos helps startups establish brand visibility in Lagos’ crowded market. With thousands of businesses vying for attention, a well-crafted PR strategy ensures a startup’s story reaches the right audience. PR amplifies a startup’s presence. For instance, fintech startups like Paystack gained traction partly through consistent media storytelling that highlighted their solutions to local payment challenges.

Trust
PR builds trust, which is vital in a city where skepticism about new ventures runs high. Lagosians are discerning consumers who value authenticity. A startup with positive media coverage or endorsements from trusted influencers gains legitimacy. PR campaigns showcasing customer testimonials or partnerships with established brands can bridge the trust gap. For example, healthtech startups leveraging PR to share success stories of accessible healthcare resonate deeply with Lagos’ middle class.

Attraction
The city’s startup ecosystem thrives on venture capital, and investors are drawn to brands with strong narratives. A startup featured in BusinessDay or trending on X for its innovative approach signals potential. PR also positions founders as thought leaders, enhancing their appeal to funders. Take Flutterwave, whose PR efforts spotlighted its unicorn status, drawing global investment.

Community Management
Lagos is a city of networks, and startups that connect authentically with local audiences, through events, social impact stories, or culturally relevant campaigns, build loyal customer bases. 

Are you a startup needing PR for your business in Lagos? Contact us today!